Partners Life has recommenced its ‘Get Life Right’ campaign, following its suspension in response to the Christchurch tragedy on the 15 March, it confirmed in an update to advisers.
The campaign’s TV commercial returned on 14 April and cinema, billboards, bus stop and bus signage and online videos recommenced on 15 April.
“We are extremely encouraged by the response to our campaign, which given the short time it was on air prior to the events in Christchurch, was overwhelmingly positive,” said Partners Life Chief Sales Officer, Tony Arthur.
“Initial results indicate we reached 2.2m viewers in the first ten days; 1m of which were in our target audience (25–54 year olds) with over 48,000 people viewing our YouTube video. Feedback received verbatim and on our social platforms has been very positive.”