The Risks of Marketing a Service as ‘Free’
GUEST COLUMNIST – TONY VIDLER
In a world where nothing is really 'free', and with consumers being more switched on and connected than ever before,...
Old Techniques to Generate New Business
Our story that emphasised the importance for advisers to prioritise actions that drive business results, rather than simply keeping busy, sparked strong interest this...
Professional Triage – Targeting the Immediate Need
GUEST COLUMNIST – TONY VIDLER
Advisers need to recognise when triage is required, as opposed to when ongoing nursing is needed, writes business coach Tony...
Room for Improvement When it Comes to Practice Websites
Less than half the websites managed by advice practices are delivering new clients to the company, according to early results of our latest poll.
Last...
Digital Marketing Poll
Richard Calkin, author of The Kiwi Business Hero’s Internet Marketing Handbook, told those watching a recent Financial Advice NZ webinar that successful business websites...
Marketing Masterclass From Chubb Life
A masterclass in marketing is being offered by Chubb Life's brand, marketing and communications team.
The firm says that whether your goal is to promote...
Advisers – Help Kiwis Get ‘Sorted’ Everyday
GUEST COLUMNIST – KATRINA SHANKS
When insurance advisers meet clients for an annual review, it provides a chance for them to pause, reflect, and adjust...
The Inside Track on Digital Marketing
Google is your best bet when it comes to marketing your business to customers says Richard Calkin, author of The Kiwi Business Hero’s Internet...
Harness the Power of Internet Marketing
The secrets of internet marketing will be shared by Richard Calkin, founder of Web Genius, during to be a webinar hosted by Financial Advice...