Asteron Life Launches New Brand Platform


Asteron Life has launched a new brand platform called Supporters for Life, which is designed to demonstrate how the firm works with clients and advisers.

Grant Willis, Head of Life role at Asteron.
Grant Willis, Head of Life at Asteron Life …supporting advisers and customers through a changing environment

Grant Willis, the firm’s Head of Life, says financial advisers have had their hands full due to new regulation and supporting clients through challenging times

“Supporters for Life means supporting you to adapt to a changing environment through ongoing specialist training from our Professional Standards team, continuous reviews of our existing products and adviser platforms, and keeping you up to date with our education series and webinars,” he says.

“We are also investing in robotics, automation, and upskilling to improve the service we offer.”

Willis took on the role overseeing the core functions of Asteron Life in 2020, and oversees a team responsible for product, underwriting, sales, claims, operations and client servicing.

“I’m excited to be launching this new brand platform to market, and for advisers and customers to see Supporters for Life roll out, not just in how Asteron Life looks – but in what we do.”