Fidelity Life says it has “doubled down on listening to adviser feedback” launching a range of initiatives designed to deliver greater value, simplify business, and elevate professional development.
More than 380 advisers attended simultaneous cinematic events across five cities last week, where the insurer screened Engage on Tour 25, starring the company’s senior executives donning Minority Report like outfits and ‘missions’, (with help from a green screen and AI) as they highlighted the firm’s mission: Spark the Future of life insurance.
Bronwyn Kirwan, Chief Commercial Officer says the new initiatives aim to “..reignite the importance of life insurance and spark even greater client conversations. The goal is to ensure that life insurance is considered by New Zealanders, when making financial choices in a tougher economic environment.”
Fidelity Life outlined value-add enhancements as being:
- Cancer companion expansion is now available for customers with a Life and Income Protection cover. Cancer companion complements existing treatment plans with holistic and evidence-based cancer coaching support programmes, access to cancer specialists and one-on-one mental health support
- Cancer Caregivers programme: Access to a new six-12 week programme in partnership with Osara Health which provides support to those caring for loved ones with cancer. This is also live
- Online Will service: Free access to an online will service in partnership with Footprint NZ for new Fidelity Life customers purchasing an eligible Life cover and Group policy members – launching in March ’26
The company also pointed to initiatives around ease of doing business:
- E-App improvements: Quote sharing with admin teams and application numbers in confirmation emails are live. ‘Copy contact details’, removing specific dates in UW questions and sending auto reminders to customers for E-App Share which are all coming soon
- Underwriting innovations: No evidence required for lump sum special event increases, NT-proBNP blood test replacing ECGs for some customers and increased medical limits. These are all live
Under a section on adviser development and growth Fidelity Life pointed to:
- Adviser Edge programmes: Registrations open for Advice masters, Professional pathways, and Career connect
- Digital maturity framework: A tool to help advisers to assess their digital maturity across four key pillars – technology and data infrastructure, client engagement, digital leadership and culture, execution and operational enablement
- Co funded Outward Bound leadership courses with four spots available for 2026
- MDRT platinum sponsorship: Continued support for global adviser learning
Another initiative was around community connection with the insurer saying it will support who advisers’ support, through a new grant-based programme backing the local clubs, charities, and community causes advisers care about. Applications open in November.
It’s also launching a new guide in November with strategies to maintain client engagement and protect business value.
In the area of customer and adviser wellbeing the company points to:
- Raise counselling access: Free, confidential support for customers utilising hardship tools, and advisers navigating hardship, grief, stress, and more. Available now
- Behavioural economics training: Launching early 2026, delivering practical tools to improve conversation, communication and connection
Kirwan says these initiatives reflect the company’s “…commitment to listening, innovating, and leading. We’re here to support advisers, their clients, and their communities—because sparking the future starts with all of us.”
She says Fidelity Life continues to develop its core proposition.
“Over the past 12 months, we’ve brought out new cover types, added product enhancements and developed a new and sustainable pricing model. This year, we focused on adding further value, driving greater differentiation and better protection for more New Zealanders.”
