Newpark Financial Services has appointed Melanie Purdey as its new Chief Executive, commencing 2 April 2019.
Chairman Burton Shipley said Purdey was selected for her 25 years experience in financial services in both Canada and New Zealand, covering lending, insurance and investments.
She has spent the last nine year as Sales Manager at Medical Assurance Society (MAS), coaching and leading productivity and performance for a large team of advisers.
“Her understanding of the new regulatory regime and manifest passion for the cultural DNA required to ensure good conduct to protect a client’s best interest made her an obvious choice,” said Shipley.
Purdey says Newpark’s commitment to supporting advisers’ success drew her to the role.
“My calling has been to help advisers find the best version of themselves and give them the tools to succeed.”
“Our goal is to make Newpark the obvious choice for advisers by ensuring those tools are best of breed, current, and compliant coupled with a brand, culture and team that are unmatched in the market,” Purdey added.
Purdey is also an AFA and a member of AMINZ (Arbitrators and Mediators Institute of New Zealand).
“I am delighted to be leading Newpark as it works to understand, innovate and succeed through the new regulatory issues that will accelerate the pace of change across our industry,” she said.