Viewers of TV show The Brokenwood Mysteries have been prompted to think about life insurance thanks to Partners Life.
Over the past six weeks, the insurer’s ads have aired at the end of each episode of the whodunnit drama before the end credits.
For example, Kiwi actress Meryl Main, who played murder victim Janis in one episode, comes back to life to lament her untimely death, “Well I didn’t see this coming…”.
Throughout the series, similar tongue-in-cheek ads from the firm have aired, with a bespoke commercial playing at the end of each of the six episodes.
Naomi Ballantyne, Managing Director at Partners Life, says the approach is what’s needed to grab Kiwis’ attention.
“New Zealand is, unfortunately, one of the most under-insured countries in the world. We want to change that and help Kiwis understand just how important life insurance is,” she says.