The latest results from AIA show that since the launch of its Vitality programme in New Zealand five years ago, its members have completed more than 18,500 free Vitality health checks.
The firm says of those who have joined its health and wellbeing option:
- 79% have moved to a healthy glucose range from an unhealthy one
- 64% have a healthy cholesterol level
- 49% have a healthy blood pressure range
The firm says less than half of New Zealanders meet the recommended guidelines of 2.5 hours of weekly physical activity, but 95% of AIA Vitality Silver+ members meet the target.
AIA NZ’s Chief Customer Officer Angela Busby says five years is a special milestone and that AIA Vitality is seeing strong year-on-year growth in its membership base.
“Together, our members have achieved over 86,800 Status Reward vouchers and 976,500 Active Rewards vouchers – a combined worth of $9.1m in rewards,” she says.