Eligible Fidelity Life customers applying for life and trauma covers via the company’s E-App will now answer 47% fewer underwriting questions.
In an announcement to advisers, the company says it heard advisers’ feedback that underwriting should be simpler and faster.
Bronwyn Kirwan, Fidelity Life Chief Commercial Officer, says the update, which was first announced at Engage 2024 “… is part of our commitment to acting on your input and making it easier to do business.”
She says the changes, which are now live, will help advisers and their clients get through applications more efficiently with:
- 47% fewer underwriting questions for eligible customers
- 65% fewer medical questions for eligible customers
- 20% fewer lifestyle questions for eligible customers
The changes will apply for customers aged 55 and under, applying for personal cover of:
- Life cover up to $750,000
- Trauma cover up to $300,000 (or trauma multi cover up to $600,000)
“These changes mean less back-and-forth, quicker submissions and more time for advisers to focus on … their clients,” Kirwan adds.
Fidelity Life notes that for customers who don’t meet the criteria for simplified underwriting their journey remains unchanged – except for the adjustments made to the base questions in recent months.
“We’ll continue to monitor volumes, disclosures and claims experience as we’re eager to expand the pool of applicants eligible for simplified underwriting over time,” says Kirwan.