Poll Result – Advisers Split

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Too many personal financial planning clients fail to receive life insurance advice appropriate to their circumstances.

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Our latest poll result indicates that a slim majority of advisers agree that too many personal financial planning clients fail to receive life insurance advice appropriate to their circumstances.

As we go to press 58% of advisers agree with our premise although a solid 29% are not sure. However, only 13% disagree that there is a failure to refer clients for risk advice in the financial advice industry.

Our poll question is based on the premise that all financial planning clients should have access to life insurance advice appropriate to their circumstances.

As we noted last week, some years ago especially in the 1990s and earlier 2000s, some financial planners scoped any life insurance out of their advice proposition – for some, because they had the attitude that they didn’t want to be ‘selling life insurance’ and for others because they weren’t sufficiently confident from an expertise and/or complexity perspective.

…many of these clients simply went without that advice…

But for whatever reason life insurance was scoped out of these financial planners’ advice propositions, many of these clients simply went without that advice, rather than the planner directing their client to a colleague from within their practice or to a trusted referral partner.

In 2026 much has changed and many now argue that every advised client should have access to life insurance advice relevant to their circumstances.

But our poll results to date indicate there is still a feeling in the industry that life insurance referrals from planners, and perhaps generalist advisers for the more complex cases, could be happening more frequently than is the case at present.

Our poll remains open for another week and we are keen to know your views…