Poll Results: Underwriters Lead the Way


Which is your most important relationship with your main insurance provider(s)?

  • Underwriter (48%)
  • Business development manager (28%)
  • New business case manager (8%)
  • Claims manager (7%)
  • Senior executive (3%)
  • Other (3%)
  • Product manager (2%)
  • Technical services contact (0%)

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The results from our latest poll suggest that while some things change, others stay the same.

In what is sure to be a pivotal and changing year for the New Zealand life insurance and financial advice sector, our poll results bring home the fact that the basics remain in place when it comes to what’s important for advisers in dealing with life companies.

By a large margin, the two most critical relationships advisers hold with insurers are with their underwriters (46 percent) and their BDMs (30 percent). This outcome will surprise few, but as we’ve noted, the result serves to reaffirm where advisers seek the most assistance and what they value most in their dealings with insurers.

New business case managers came in a distant third at 9 percent and possibly a little surprising was the relatively small 7 percent of our adviser audience who identified their claims manager as their most important life company relationship.

…we hope the life companies will keep their eye on the ball

The life insurance industry and the advisers who operate within it are witnessing seismic change on a global scale, brought on by heightened consumer expectations of service quality and delivery and reflected, at least in part, by the regulatory reforms that are sweeping across many jurisdictions, including New Zealand’s.

So, while the insurers and all advisers will seek to adapt and change to accommodate the new Kiwi life insurance and advice environments, we hope the life companies will keep their eye on the ball when it comes to respecting the issues that matter most for advisers in their mutual dealings.

Our poll remains open for another week if you’d like to have your say…