Latest Poll – Perceptions of Cover 

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Do you find clients are more critical about the value of income protection and critical illness insurance compared to life insurance? 

  • Yes (52%)
  • No (38%)
  • Not sure  (10%)

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Our latest poll asks whether your clients appear to be more critical about the value of income protection and critical illness insurance versus life insurance.

As the focus on conduct and culture within the life insurance and financial services sector continues, the latest research commissioned by the Financial Services Council explored trust and value and ways in which consumers assess the value of insurance.

The research found that consumers tended to perceive life insurance as a more black and white process and easier to make a claim, compared with critical illness and income protection insurance (see: Research Reveals Consumer Perception of Life Insurance Types…).

When it came to income protection and critical illness cover, consumers perceived it as more expensive and with a harder and more subjective claims process.

Does this research line up with feedback you have heard from your clients on these types of cover?

Vote in the poll above and we’ll report back to you next week…