Fidelity Life has appointed Pete Doherty as its new Chief Customer Officer, commencing 25 November.
Chief Executive, Nadine Tereora, says the CCO role is a crucial one as Fidelity Life ramps up its customer-focused transformation.
“I’m delighted to welcome Pete to Fidelity Life,” she said. “We know one of the keys to unlocking our future success is delivering great customer experiences – and Pete will be responsible for shaping our customer strategy and using human-centred design to make this happen.”
Doherty joins the insurer from 2degrees where he held the role of Head of Business Transformation, responsible for driving a customer experience transformation to enable digital innovation and customer centricity.
He has previously worked in customer experience roles at BNZ, Warehouse Mobile and Spark, and spent time as a consultant with EY and KPMG.
Tereora said the appointment marked another important milestone as Fidelity Life works toward a sustainable and successful future.