Fidelity Life New Chief Customer Officer


Fidelity Life has appointed Pete Doherty as its new Chief Customer Officer, commencing 25 November.

Chief Executive, Nadine Tereora, says the CCO role is a crucial one as Fidelity Life ramps up its customer-focused transformation.

Incoming Fidelity Life Chief Customer Officer, Pete Doherty

“I’m delighted to welcome Pete to Fidelity Life,” she said. “We know one of the keys to unlocking our future success is delivering great customer experiences – and Pete will be responsible for shaping our customer strategy and using human-centred design to make this happen.”

Doherty joins the insurer from 2degrees where he held the role of Head of Business Transformation, responsible for driving a customer experience transformation to enable digital innovation and customer centricity.

Fidelity Life CEO, Nadine Tereora

He has previously worked in customer experience roles at BNZ, Warehouse Mobile and Spark, and spent time as a consultant with EY and KPMG.

Tereora said the appointment marked another important milestone as Fidelity Life works toward a sustainable and successful future.