Fidelity Life Promises 24 Hour Turnaround for New Policies


Fidelity Life is promising to issue new standard policies within 24 hours of receiving an application – or the policy fee will be waived for the first 12 months.

Fidelity Life Chief Insurance Officer Kath Johnson says its Sub24 campaign will run until 30 June 2022 and will ensure cover is in place for customers as quickly as possible.

Kath Johnson, Chief Insurance Officer, Fidelity Life.
Kath Johnson, Chief Insurance Officer, Fidelity Life.

“With Sub24 we’re challenging ourselves to turn around standard applications efficiently so our customers can get on with life knowing they’ve got protection in place for the things that are most important to them,” says Johnson.

The Sub24 promise applies to applications for new policies that can be processed under standard underwriting terms, and where no additional medical or financial information is required.

Full details about Sub24, including terms and conditions, can be found on the insurer’s Adviser Hub portal.