The FSC has appointed David Bishop to the newly-created position of Chief Marketing Officer.
FSC CEO, Richard Klipin, says Bishop has been instrumental in the strategic growth of the organisation over the past five years though supporting members, building the team, and delivering a wide range of projects.
Prior to joining the FSC in 2018, Bishop worked internationally in the finance sector as a senior communication professional for government, private, and not-for-profit organisations including leading business marketing and communications for HM Revenue and Customs (UK), professional services firms, and membership organisations.
He has a Master’s degree in strategic marketing from Kingston University London and has recently been awarded a Master of Science from the University of Auckland.
His academic research includes branding of services organisations and the value of industry collaboration, and he recently presented his latest research at the ANZ Marketing Academy Conference in Perth.
Bishop says he is looking forward to playing a greater role as part of the financial services community and working closely with members, regulators, and the Government.
“FSC research initiatives such as the Money and You reports and our annual Financial Resilience Index show how important financial confidence and wellbeing is to New Zealanders’ overall wellbeing. I am looking forward to continuing to work with the team and sector in this new role and build on the FSC’s vision,” says Bishop.
Bishop’s appointment follows the recent appointment of Rachelle HardieNeil to the role of Chief Operating Officer in October 2022.