Partners Life Announces New Sponsorship Deal

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Partners Life has announced it will sponsor the BODY WORLDS Vital exhibition, opening in Auckland this April.  

The internationally acclaimed touring global exhibition reveals the fragility of the human body to visitors through 150 donated human specimens which have undergone the process of ‘plastination’.

Plastination is a method which preserves the human specimens by replacing body fluids with synthetic materials.

Anatomist and scientist Dr. Gunther von Hagens, founded the exhibition in 1995 and invented the plastination process.

Smoker’s lung (below) versus non-smoker’s lung (above)

The specimens on display in the exhibition show how life choices impact our bodies. They can be touched and do not smell or decay.

Partners Life stated it chose to sponsor the exhibition because it showcases the magnificence and fragility of the human body.

Full body cross-section

Partners Life founder and MD, Naomi Ballantyne said, “We sponsored this exhibition as a way of putting health and wellbeing front-of-mind for people, and to remind everyone that life interruption is something that can be planned for.

Partners Life founder and MD, Naomi Ballantyne

“As a risk insurance company we cover people for every kind of health event that interrupts their lifestyle – whether accident, injury or illness and whether the interruption is temporary or permanent, in that they do not resume life as they lived it before,” she explained.

Ballantyne added that two-thirds of visitors to the exhibition overseas have made positive changes to their health as a result and she hopes it will have a similar impact on exhibition goers in New Zealand.

“We were quite stunned to learn how much this exhibition affects and influences those who experience it,” said Ballantyne.

“The display explores how everything a person does – how they eat, whether they exercise, if they smoke or drink – affects their body.”

BODY WORLDS Vital opens on the 23 April 2018 at the Hilton Exhibition Centre (Princes Wharf, Auckland).