The annual public awareness campaign will run nationally, aiming to:
- Empower New Zealanders to manage their personal finances
- Improve their financial resilience
- Promote having a plan in place to deal with unexpected financial hits should their circumstances change
CFFC Managing Editor, Tom Hartmann, says it is the first time Money Week’s theme is overtly based around managing risk and the first time that insurance is one of the key tools being promoted to do this.
“This year the theme is particular around financial resilience,” said Hartmann, commenting on this year’s theme ‘Weather Life’s Storms’.
“Basically there’s never been such an opportunity for risk advisers to get involved with Money Week or to link up with this year’s theme – it should be an easy win for them to link their day to day work with where we’re aiming to get the focus of the country,” he said.
“…there’s never been such an opportunity for risk advisers to get involved with Money Week or to link up with this year’s theme.”
Hartmann added they were primarily aiming for people to consider wills, insurance products and savings buffers in the steps to improve their financial resilience.
The role advisers play in their day-to-day is exactly aligned with this year’s theme, he added.
“For risk insurance advisers, obviously they are helping people to spread their risk, manage their risk and to offer them solutions…that’s precisely what we’re aiming to get people to think about and to act on during this Money Week next week,” said Hartmann.
In its seventh year, Money Week 2018 will commence with a public launch event in Auckland early on Monday, September 3, with more events rolling out through the week.