AIA Launches Brand Campaign With New Vitality Ambassador


AIA New Zealand has teamed up with shot-put legend and new AIA Vitality ambassador, Dame Valerie Adams, to launch its nationwide campaign to inspire New Zealanders to live healthier, longer, better lives.

Along with the recent launch of AIA Vitality, the campaign aims to inspire Kiwis to make small changes to their lifestyle and diet to start reaping the health benefits.

Adams joins former All Black, Ian Jones and health advocate and influencer, Jess Quinn, as AIA Vitality Ambassadors.

“As an athlete and mother of young children, I value the importance of leading a healthy lifestyle for myself and my family”, says Adams.

“My health journey isn’t just about winning medals but about having the energy to live the life I want with the people I love. I’m excited to join the AIA family as we encourage New Zealanders to overcome their challenges by taking small steps towards a healthier life together,” she said.

The advert went live on social media last week and premiered on TV on 18 August.

AIA New Zealand also released the results of some research looking at what New Zealanders perceive as ‘healthy’, which found that 54 percent of New Zealanders think physical activity and exercising regularly is the key to living a healthy life.

AIA Australia and New Zealand CEO, Damien Mu, says, “It is fantastic that the majority of Kiwis surveyed place importance on their health and see that some form of physical activity supports them to live a heathier, longer, better life.”

“We hope that by having extended AIA family members and inspirational role models like Dame Valerie Adams, Ian Jones and Jess Quinn share their stories, that other Kiwis will be inspired to make small changes to their health”, said Mu.

AIA New Zealand CEO, Nick Stanhope, added: “AIA believes physical wellbeing, fitness, mental health and quality of life are all important and intrinsically linked. As a population, we need to focus our attention more holistically through proactive and preventative behaviour to protect our health, our mental wellbeing and lengthen our lives.”