Partners Life has launched the second of its nursery rhyme-themed TV commercials with the latest offering based on Three Blind Mice. It launched the series in November with Humpty Dumpty.
Narrated by Dave Fane, the insurer says it wants to challenge cultural stigmas towards life insurance among Kiwis, increase awareness of the need for financial advice and let people know who Partners Life is and what it stands for through the lens of some cheeky Kiwi humour.
“Not only do nursery rhymes take people back to their childhood, but they often have a dark origin which lends nicely to conveying our message that unexpected things do indeed happen,” says the firm.