Partners Life Gets a New Look for its 10th Anniversary


Partners Life has rebranded the company with a fresh new look to celebrate its 10th anniversary.

Naomi Ballantyne, CEO of Partners Life, says the firm has spent the last decade reimagining the customer experience for life and health insurance, and taking the company from a humble start-up in 2011 to the second largest life and health insurer in the country.

“Our brand relaunch represents a key milestone in our journey to making sure Kiwis are getting the best cover for their unique individual needs,” she says.

“We have invested a lot of money over the last 10 years in tools and technology, meaning we are now realising economies of scale, and can really invest in new ways of doing insurance: a vibrant and dynamic brand that celebrates life, and challenges Kiwis to change their minds.”

Ballantyne says the rebranding represents the next chapter of the Partners Life story, in-line with its vision to “disrupt the insurance sector”.

Partners Life has more than $407 million in annual premiums and serves the interests of more than 220,000 New Zealanders. This year it entered into an agreement to buy BNZ Life for $290 million (pending regulatory approval).

Ballantyne says the firm’s new visual identity is built from Partners Life’s beliefs of challenging the status quo and “doing the right thing”.

Describing the firm’s new logo Ballantyne says it’s “an innovative ‘restless form’ design” and offers a “refreshing alternative, necessary to cut-through the clutter and noise”.