Southern Cross Health Insurance has launched the next chapter in its ‘With You’ marketing campaign.
The organisation says its latest TV commercial demonstrates how Southern Cross is with more New Zealand business leaders and their people than any other health insurer.
Southern Cross is a health and wellbeing partner to more than 3,500 businesses, helping to support their staff beyond just the time they spend at work. Just over half of Southern Cross’ almost 895,000 members are part of an employer work scheme.
Regan Savage, Head of Marketing and Engagement for Southern Cross Health Insurance, says feedback from businesses which choose to be with Southern Cross “…shows the benefits provided to employees contribute to their sense of being valued by their employers”.
In related news, Southern Cross Healthcare will start fitting out its newest hospital in the north Auckland suburb of Silverdale this year.
The hospital – on the second floor of the Silverdale Medical & Surgical building – will have three operating theatres, a 10-bed ward, and is expected to open in mid-2023.
The region has seen rapid population growth in recent years, increasing by 16% between the 2013 and 2018 censuses, and is forecast to have 144,800 residents by 2038.