How do You Expect Your Business to Track This Year?

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What levels of life insurance business do you expect to write in 2022?

  • I will write more life insurance business this year (56%)
  • I will write about the same level of life insurance business this year (28%)
  • I will write less life insurance business this year (17%)

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With the business landscape remaining unsettled due to Covid-19, we’re keen to understand your expectations when it comes to writing life insurance new business this year when compared with 2021.

Many of us are working differently when compared to 2019 with face-to-face meetings sometimes coming second to video and phone-based consultations, there’s increased use of AI as well as web-based forms, apps, and digital signatures.

All contribute to financial advisers having to work a little differently, and in some cases that can lead to a challenging time for clients and client communication.

And while new legislation is now well and truly in place, the act of delivering and documenting the advice given to clients is still bedding in for some advisers.

Not only that, general economic conditions and the usual challenges associated with maintaining and building a successful advice business are ever-present.

Outside of this ‘noise’ what do you expect to happen this year when it comes to new business?