A survey of the insurance buying behaviours of Millennials and Gen Zs reveal that when it comes to buying policies, half prefer meeting their adviser face-to-face.
A report published by Finaeo concludes that face-to-face is this group’s preferred way of buying insurance, with online transactions coming a close second. Despite being digital natives, bricks-and-mortar locations are also welcomed.
In addition, this group expect a high level of ongoing customer service, with the report saying they expect 24/7 access to help and multiple ways to communicate with insurers.
See our report: Insurance Buying Behaviors Of Gen Z Revealed