Our report that Fidelity Life has resurrected its system to recognise advisers who deliver exceptional customer service drew strong reader interest this week…

Fidelity Life has relaunched its Customer Engagement initiative to recognise advisers who deliver exceptional customer service.

Registrations for the 2024 initiative close on Friday 10 May, with the qualifying period being 1 April to 31 July 2024. Advisers will be assessed according to their customers’ engagement and satisfaction, as measured by the firm’s net promoter score ratings.

Bronwyn Kirwan, Fidelity Life's Chief Sales and Service Officer.
Bronwyn Kirwan.

The 25 top advisers will be invited to share their best practice knowledge and insights at a forum in September.

Bronwyn Kirwan, Fidelity Life’s Chief Commercial Officer, says: “We’re really proud to stand behind the amazing work our adviser partners do for their customers and for their communities.

“Relaunching our customer engagement initiative is one way we’re celebrating our best advice professionals.”

Fidelity Life launched its first customer engagement initiative in 2020, but was put on hold due to Covid-related disruptions.