Product Features Top our Latest Poll


What is the one factor which most often informs your selection of life insurance product solution for your client?

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Just over half (51%) of those who have so far taken part in our latest poll indicate that product features are the key consideration when formulating a recommendation to clients.

Coming a distant second is price (17%) and underwriting support has so far attracted 14% of your votes.

Our poll was created to help establish the single factor that most often determines your recommendation to clients, and with one week to go before this poll closes there is still time for you to cast your vote.