Simfuni, a provider of insurance payment and management software for insurers, has appointed former Partners Life’ Head of Digital Innovation, and an insurtech innovator, Tim von Dadelszen as Chief Product Officer.
The company says that von Dadelszen, who will lead product innovation at the firm, brings a wealth of experience in digital innovation and insurtech product leadership, joining Simfuni from Partners Life where he led several key digital initiatives.

He had previously co-founded LifeDirect, one of New Zealand’s earliest online insurance platforms, co-founded Quotemonster, and served as General Manager of Trade Me Insurance.
“His work has consistently focused on using technology to simplify insurance and improve customer outcomes.”
The company notes that in his new role, von Dadelszen will direct Simfuni’s product strategy as the company continues to scale across Australasia.
“He will lead the development of solutions that help insurers modernise their operations, improve customer experience, and meet evolving regulatory expectations – without the need for full-system replacements.”
Shaun Quincey, CEO of Simfuni, says von Dadelszen offers a combination of deep insurance expertise and product vision.
“He understands the complexity insurers face, and how to streamline it. As we expand Simfuni’s reach and impact, [his] leadership will be instrumental in delivering elegant, scalable solutions that meet the needs of insurers and their customers.”
Von Dadelszen says joining Simfuni is an opportunity to help reshape the future of insurance technology.




