Loading ...Our latest poll revisits a question we put to you this time last year, around what’s most important to you and your business when it comes to deciding which life insurance product forms the best fit for your clients.
We’re dusting-off this question, given the array of life company initiatives we’ve been reporting in recent weeks and months covering elements including:
- Enhancements to different product types
- Building more flexibility into product selection
- Introducing new insurable benefits
- New adviser training initiatives
- Key BDM appointments
- Enhanced claims services
- Underwriting initiatives and updates
- Premium saving measures
- Value-added services and benefits
These initiatives cover a lot of territory and form part and parcel of how life companies seek to continually improve their offer for advisers and their clients.
As we mentioned when running this poll a year ago, we appreciate every client is different and that a range of factors can influence your consideration when determining the most appropriate product solution to fit your clients’ individual needs.
But is there a single factor which most often informs which insurer will receive your client’s business?
Tell us what’s most important to you and we’ll report back next week…