Vast Majority of Clients Don’t Have a Will – Poll Result

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Of your clients who need a Will, what proportion have them in place?

  • Less than 50% (73%)
  • 80% - 95% (8%)
  • 65% - 80% (8%)
  • 50% - 65% (8%)
  • 95%+ (4%)
  • Don't know (0%)

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In a somewhat surprising poll result, three in four advisers (74%) say less than half of their clients who need a will, actually have one.

As we go to press, the remaining 26% of participants saw 11% voting for the option that indicated that 80-95% of clients had a will, while just 5% of advisers saying 95%+ of their clients had one.

This was mirrored by another 5% of advisers who opted for the 50-65% range and the 5% who voted for 65-80% of clients having a will.

Our latest poll question stems from a report highlighting a presentation given at the 2025 MDRT Annual Meeting by Welsh adviser Craig Palfrey outlining the seven reasons he uses to convince his clients that they do indeed need a will.

Interestingly, he had noted that half of clients were unlikely to have one (see: Seven Reasons Clients Need a Will).

Palfrey’s comments were part of a wider presentation which encouraged advisers to be involved with their clients’ estate planning journey, partly as a way to engage with their clients’ children. (see: Strategies to Maximise Client Engagement).

Our poll remains open for another week and we’re interested to learn your thoughts…

Craig Palfrey speaking at the MDRT 2025 Annual Meeting in Miami in June.