Loading ...Our latest poll result indicates that for nearly half of advisers product features is the one factor which most often informs their selection of life insurance product solution for their clients.
As we go to press, 47% of advisers saw product features as the most important factor, with product pricing a distant second at 16% and ‘other factors’ garnering 13% of the vote.
Another 11% saw claims support as the most important factor while historical relationships with the insurer and new business process efficiencies each took 5% of the vote.
…the results also indicate that more than half of advisers taking part in our poll use other factors in guiding their recommendations…
While most advisers saw product features as the most important factor, the results also indicate that more than half of advisers taking part in our poll use other factors in guiding their recommendations.
This latest result very nearly mirrors our poll result from June 2024 when we asked the same question. At that time 52% opted for product features as the key consideration when formulating a recommendation to clients.
And in June 2024 the second most important factor was again price (15%) although underwriting support attracted 12% of the votes.
As insurers, Financial Advice Providers and individual advisers each continue to evolve their offer to consumers, we were keen to learn whether anything has changed when it comes to the most important differentiator – in your opinion – that informs which insurer gets the nod for your client.
And at this stage it seems as though not a lot has changed in the past nearly two years, although this time around underwriting support took only 3% of the vote.
Our poll remains open for another week and we are keen to learn your views…
