Financial Advice NZ is holding a webinar in June to help advisers explore the neuroscience that drives clients’ behaviour.
The organisation says while advisers’ clients may understand the need for protection and recognise the financial consequences of being under-insured, they still delay taking action.
“This webinar explores the neuroscience behind that behaviour, including how optimistic bias, cognitive dissonance, present bias and the brain’s natural resistance to change can influence the way clients perceive and respond to risk.”
Led by Chris Aynsley of Aynsley and Associates and Cecilia Farrow, Head of Professional Development at Financial Advice NZ, the webinar will examine “…why fear-based conversations can trigger avoidance, disengagement or decision paralysis, and how the fight–flight–freeze response can affect a client’s ability to process information.”
“The session will also explore temporal discounting, cognitive load and the importance of structured communication in helping clients connect future risks with present-day value, such as certainty, control and peace of mind.”
Financial Advice NZ says that drawing on neuroscience, behavioural economics and risk management principles “…this webinar will help you refine the way you frame risk conversations, guide clients through uncertainty and support more informed decision-making.”
It says the event is relevant for all financial advisers who have insurance discussions with clients, “…join us to strengthen your risk advice conversations and help clients move from avoidance to clarity, confidence and action.”
The webinar will be held on June 10 from 10am to 11am. Click here for more information and to register.