The FSC has launched It Starts with Action campaign to help women develop their financial confidence and wellbeing.
Due to run for three months to 29 July, the organisation’s CEO Richard Klipin says more than 80% of women surveyed by the FSC rated their financial wellbeing as moderate, low, or very low.
“In response to these findings, we are delighted to partner with Te Ara Ahunga Ora Retirement Commission on this important initiative that will help change these statistics,” says Klipin.
“Retirement Commissioner Jane Wrightson says the FSC’s latest research further highlights why women have been identified as a priority group in the National Strategy for Financial Capability.
“Women often relate to money in different ways to men, and financial capability messages have not always resonated with them,” says Klipin. “By focusing on women’s particular needs, in ways that will reach them, the sector will support women’s financial empowerment.”
Clarissa Hirst, the FSC’s Head of Content, Communications & Marketing, says the campaign has had strong support from both within and beyond the financial services sector.
“So far over 60 organisations and individuals have committed to taking action,” she says. “It’s incredible to see the way the industry is coming together to support this common goal.”
The FSC is organising seven key activities targeting industry over the campaign period ranging from webinars and in-person sessions to interactive activities.
Supporting organisations have then been encouraged to carry out their own activities for their audiences, with the FSC providing branded resources they can use to champion the cause under the It Starts With Action umbrella.
“It’s not too late to get involved at either an individual or organisational level,” says Hirst. “This is about taking action big or small, so everything counts.”