Sales solve themselves when you build a great marketing system.
- Agree (48%)
- Disagree (40%)
- Not sure (12%)
Loading ...Advisers, it seems, are not universally convinced that sales will solve themselves when you build a great marketing system.
As we go to press, the results of our latest poll show that just under half (48%) of advisers agree that sales will solve themselves once you build a great marketing system, however a sizable 42% disagreed with the proposition and 10% were not sure.
Our poll question arose from an insightful article by business coach Tony Vidler who analysed the sales process of the man the Guinness Book of World Records dubbed the world’s greatest salesman, Joe Girard.
In his article, Vidler lays out the simple prospecting system that Girard worked out (see: Simple Prospecting System from the World’s Greatest Salesman).
And the first idea within that simple prospecting system is that: “Sales solve themselves when you build a great marketing system.”
Vidler says while Girard is heralded as the greatest salesman ever, he suspects what gets forgotten is that he was actually a great marketer.
“In effect he was onto the line of thinking that says ‘prospecting is not a one-time action’… it is about cultivating opportunity, exercising patience, and creating top-of-mind-awareness,” writes Vidler.
Our poll remains open for another week and we are interested in your views…