What is the one factor which most often informs your selection of life insurance product solution for your client?
- Product features (50%)
- Product pricing (15%)
- Other factors (13%)
- Claims support (9%)
- Historical relationship with insurer (7%)
- New business process efficiencies (4%)
- Underwriting support (2%)
- BDM support (0%)
Loading ...What is the one factor which most often informs your selection of a life insurance product solution for your client?
In an ever-changing consumer and business landscape, our latest poll is seeking to revisit a question we asked you almost two years ago.
As insurers, Financial Advice Providers and individual advisers each continue to evolve their offer to consumers, we’re keen to learn whether anything has changed when it comes to the most important differentiator – in your opinion – that informs which insurer gets the nod for your client.
…Notwithstanding this ‘best fit’ approach, however, does there remain a stand-out factor which you find yourself prioritising?…
We appreciate that for many advisers, the answer varies according to your clients’ circumstances. Notwithstanding this ‘best fit’ approach, however, does there remain a stand-out factor for you, which you find yourself prioritising?
Two years ago, ‘product features’ was at the top of the list for Kiwi advisers, followed by ‘product pricing’. Is this still the case for you? Or have other factors come into your thinking around your preferred product solution?
This is only the start of the conversation. Tell us what you think and we’ll continue the conversation next week…