Australian Fintech Grows Presence Among Kiwi Risk Advisers


Australian-based fintech platform for financial advisers, Worksorted, is growing its presence among New Zealand financial advice companies and has reported receiving software enquiries weekly from advice firms here.

Worksorted confirmed that life insurance and risk related firms make up a large portion of its current clients and enquiries. Their active enquiries have increased month to month by over 74 percent since July 2018.

An intuitive CRM, workflow and revenue system for financial advisers, Worksorted also incorporates automated workflows, document management and fee disclosure statements (FDS) as part of its offering.

Worksorted Brand Specialist, Brad Atkinson

“Our capabilities are continually expanding,” says Worksorted Brand Specialist, Brad Atkinson.

Atkinson confirmed the company recently partnered with a major dealer group and grown the number of supported providers in New Zealand from two to ten in the last eight months, which include:

  • Asteron Life
  • AIA
  • Fidelity Life
  • OnePath
  • Partners life
  • ANZ
  • ASB
  • Westpac
  • BNZ

Atkinson said although the system is popular for managing revenue, its features relating to CRM workflow tracking and a range of compliance tools, help advisers make sure they are delivering the services promised to their clients.

“From a CRM perspective we see a considerable boost in client communication and engagement after firms implement Worksorted. This then feeds into increased client retention and closer relationships with their financial adviser,” he explained.

He added that advisers are appreciating the software’s ability to create internal efficiencies within the advice firm and process automation plays a key part.

“Automation is a big benefit of our system and relates back to our goal of creating major efficiencies for advice firms allowing technology to perform many of the time consuming tasks advisers would have been responsible for in the past,” said Atkinson.

“…allowing technology to perform many of the time consuming tasks advisers would have been responsible for in the past.”

Worksorted reported an increase of 113 percent in facilitating automated processes for advice firms, in the year to January 2019.

“This shows both the growth of our user base but also the ever growing trend in the financial services industry to perform tasks through automation, saving advisers time and money and allowing them to build closer relationships with their clients,” he said.