Consumers Switching to Buy Insurance Online


Are you concerned that consumers are increasingly buying life insurance products via websites and apps?

  • No (49%)
  • Yes (43%)
  • Not sure (8%)

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The results of a consumer survey by Swiss-Re show that in the past six months, 39% of insurance policy purchases were completed using an insurers’ website or a smartphone app.

The firm expects digital insurance purchases to continue to rise with half of respondents to its survey interested in purchasing insurance online.

See our story on changing consumer attitudes