Do you expect to build more AI technology into your advice practice operations over the course of 2025?
- Yes (59%)
- Not sure (26%)
- No (15%)

Our latest poll is asking you to consider the extent to which you will be embracing AI services into your advice business this year.
This poll has been informed by our story this week on a recent global report on the top trends in life insurance – including an expectation of more growth in ‘intelligent’ technologies to help advisers assess clients’ needs and personalise recommendations (see: Silver Economy, Digital Natives Focus for 2025).
The report also states the authors expect to see more use of AI technology among life insurers for life customer onboarding, automated risk assessments, and the use of third-party data for what it terms “…low-touch and enhanced customer experiences”.
This prediction for 2025 and beyond had us wondering about your plans for utilising AI technologies in your own business.
Are you (or will you be) using AI tools across basic admin functions, or to help streamline claims management, or maybe in finessing general communication tools such as emails and newsletters?
We’re keen to learn your views and will report on the results next week…