The Adviser Platform says it’s evolving itself beyond traditional group structures to become “an open partner for the entire financial advice ecosystem”.
The company says in a statement that it is expanding its role “…to operate as a national industry support provider designed to strengthen adviser businesses irrespective of their choices around alignment…”
TAP Managing Director Ryan Edwards says the move reflects TAP’s belief that the future of advice lies in collaboration and capability, not exclusivity.
“We want to make it easier for advisers, associations, groups, and licensees to work together without alignment being a barrier. Our goal is simple: strengthen advisers, strengthen the profession, and ensure more New Zealanders can access quality advice,” he says.
TAP says its purpose is in championing independent advice, building sustainable business capability and helping ensure more New Zealanders can access quality financial advice.
Chairperson, TAP Group, Naomi Ballantyne, says this shift reflects a wider move across the sector toward greater openness and shared infrastructure.
…It’s about platforms and providers working together to give advisers what they need to thrive…
“Historical competition around alignment is ending and that’s a good thing for everyone. The next phase is about empowerment. It’s about platforms and providers working together to give advisers what they need to thrive – systems, data, and support that are independent of alignment or control,” says Ballantyne.
The company says it’s focused on removing the practical and psychological barriers that prevent advisers from modernising, including fear of disruption, change fatigue, worries about loyalties, and the belief that switching systems is too difficult.
It believes its competitive advantage lies in combining technology and data capability with hands-on operational delivery, making transformation achievable without the pain typically associated with change.