Synchron Bucks Trend in Adviser Growth


Non-aligned dealer group, Synchron, has released data indicating it is the only top 15 licensee firm in Australia to have increased its adviser numbers in recent months.

On the heels of a report that reaffirms the decline in overall numbers of authorised representatives in Australia, Synchron’s MD, Don Trapnell, provided details at a press briefing in Sydney last week which reports a 2.2 percent growth in adviser numbers for the group between November 2019 and January 2020.

The data, taken from the ASIC Financial Adviser Register, indicates every other top-15 licensee in Australia experienced a net loss in adviser numbers over the same period.

Unsurprisingly, most of the other top-tier firms across the Ditch are aligned with banks and other institutions, and have been subject to significant pressures applied to financial institutions and the advice businesses they own, particularly following the 2018 Banking Royal Commission and the release of its recommendations by Commissioner Hayne a year ago (see also: Lowest Adviser Numbers Since 2015).

Trapnell says 534 authorised representatives were licensed by Synchron as at 23 January 2020, making it the fourth-ranked dealer by adviser numbers, behind:

  1. AMP Financial Planning – 1,155 advisers
  2. SMSF Advisers Network – 907 advisers
  3. Charter – 579 advisers
Synchron is bucking the trend compared with other top-tier licensees (data taken from the ASIC Financial Adviser register 23 January 2020)

While Synchron’s adviser numbers continue to increase, Trapnell emphasised that more than half of all advisers (54%) applying to operate under Synchron’s AFSL are rejected because of due diligence issues or because they did not fit the profile of advisers who work within the family culture for which Synchron is known to favour.

The Sydney briefing was built around introducing two of Synchron’s new senior management recruits: Ian Knight – GM Operations and Michael Jones – GM Legal, Risk and Compliance (see: New Management Team to Lead Synchron).

These appointments form part of a succession plan that will see Trapnell and fellow long-standing Director, John Prossor, commence a strategic hand-over of their respective roles to Knight and Jones, while still working within the business.