Partners Life has launched a TV advertising campaign featuring popular nursery rhyme characters to promote the importance of having life insurance.
The campaign launched on Sunday 29 November with a spin on the classic Humpty Dumpty tale.
“We wanted to challenge cultural stigmas towards life insurance among Kiwis, increase awareness of the need for financial advice and let people know who Partners Life are and what we stand for – through the lens of some cheeky Kiwi humour,” said the company.
The company has taken a number of classic nursery rhymes, had them animated, and then narrated by actor Dave Fane.
“Not only do nursery rhymes take people back to their childhood, but they often have a dark origin which lends nicely to conveying our message that unexpected things do indeed happen,” says the firm.