Additional Benefits of Insurance Policies


How often do you engage with your clients on value-added benefits or services?

  • On a regular basis (39%)
  • Sometimes (33%)
  • Never (28%)

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An announcement by Cigna reminds financial advisers of the additional benefits their clients can draw on that are over and above the key purpose of their insurance policy.

For example, Cigna’s additional benefits for those with eligible products include:

  • Wellness advice
  • Mental health counselling
  • Budgeting advice
  • Legal advice
  • Career counselling

These benefits could be seen as valuable additions to many policy holders, particularly given the disruptions to businesses and job security as a result of government border closures.

But as an adviser, are these benefits something you routinely highlight with clients?

See our story: Additional Benefits