New Service Appeals to Risk-Focussed Advisers

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A new services firm has launched, with a current membership comprised of 90 per cent risk-focussed advisers.

The Adviser Platform (TAP) offers a partnership-style proposition for advice businesses to expand while increasing time spent with clients.

TAP claims to set itself apart from other aggregator offerings by having no lock-in contracts or hidden commission splits and focusses on providing measurable value, such as importing an adviser’s client data into their CRM system at zero cost.

The Adviser Platform Co-founder, Ryan Edwards

Speaking to RiskinfoNZ, Co-founder and former Head of Distribution of Generate Kiwisaver Scheme, Ryan Edwards, encourages advisers to get ahead of the game in the lead up to impending regulatory reform.

He added that the advisers’ workload will only increase with the major regulatory upheaval coming up.

“The industry is in a state of flux at the moment and we’d love to talk and provide and option to any adviser looking to further strengthen their business.”

By partnering with TAP, advisers receive back office support and custom built software allowing them to expand their business in a tailored, cost-effective way without bringing on new staff or replacing existing support staff in the adviser’s business.

Edwards said they could see a major need within the industry for a specialised admin service.

“We recognize the importance of being process driven and understand the value of accurate, reliable client data, and the options it provides advisers to identify areas to service their client base,” said Edwards, adding they work with advisers from any group.

“I’d spent nearly five years talking to hundreds of advisers who were all doing their best to provide great advice to their clients,” he explained.

“But the vast majority kept running into the same headaches and capacity constraints.”

TAP has a dedicated CRM, built by advisers, for advisers and Edwards said the adviser owns their own data.